THE INTERACTIVE BLOG

The power of social media is growing, can Italian restaurants take advantage?

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Spreading The Word
The single biggest advantage of social media is that it allows free viral marketing, whether a restaurateur be promoting Italian recipes themselves or satisfied customers are giving widely seen recommendations of your excellent food offering. In order to be more interactive and build relationships with customers, a number of restaurants offer their Italian recipes, or at least variations of them, through various social media sites in order to raise awareness of their brand.
Promoting themselves through social media can lead to hugely increased levels of trade coming through your doors and eating your Italian recipes in your restaurant. Whether it is a new business looking to build a repeat customer base, or an established business pushing promotions based around Christmas or other events, social media can help you to quickly get the word out that your Italian recipes must be tried as soon as possible!
The Rough With The Smooth
Many businesses, whether they are restaurants or in another industry, look to social media and understand the power of such a medium. There is a danger though that the obsession with social media goes too far, and that without understanding the potential negative consequences it is crucial to realise that trouble could be around the corner.
If you are using social media to promote how good your restaurant and Italian recipes are, then if you on occasion fail to get it exactly right then you need to accept you may well be in for some flak, too. At this stage it is important that your PR machine, which is probably yourself, contacts the customer and does everything you can to bring them back to your restaurant to experience a tasty Italian recipe and see the “real” you.
Social Media Strategies
Probably the best way to approach social media is with caution. If you allow your followings to grow naturally and encourage those who come to your restaurant to join in first, you will be onto a path with a decent chance of success. Going after potential customers here there and everywhere may not do your business any favours, and in the worst case could make you even seem desperate. Approach your social media activity with care, and ultimately it will become a successful part of your restaurant’s growth. Your Italian recipes will soon be the talk of the town, and there won’t be a table left empty on any night of the week.
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